This has been one of my favorite projects. When you have a clear direction and you know exactly what your boundaries are, you can let yourself play. Isn't that the case with a lot of things? Safety is a huge goal, causing trouble and turmoil when we don't have it, but allowing us to let loose and think big when we do. It's a gift.
As I develop this brand (which is ever and always will be evolving) I'm slowly feeling more comfort and ease as I begin each project. I'm acquainted with the brand- it's acquainted with me.
Funny how it all works out, after riding the waves and fearing each bump and shake, you get use to it and soon you're sailing along. I think I'll have a beer today.